Cereal is a natural products store that sells a wide range of items including medicines, food, beauty products, and dietary supplements.
The visual identity is designed to convey a message of health and naturalness. The logo intertwines these two ideas with a medical cross and a cereal grain, creating a cross formed by cereal grains. Two shades of green are used to reinforce the natural aspect and to convey a feeling of freshness.
Logo concept
Horizontal version of the logo
Vertical version of the logo
