D'Alma Mater is a premium brand of regional food products, mainly from Serra da Estrela, aiming to provide consumers with high-quality products.
The logo is composed of the letter M resembling a mountain, representing Serra da Estrela. A star is placed in the middle of the M to emphasize this connection. The curved and rough lines of the logo symbolize the artisanal nature of the brand's products. The colour scheme of black and white is chosen to convey a sense of premium quality, maturity, and confidence to the consumer, despite the brand being relatively new. Futura PT typeface is chosen for its elegance and to set the brand apart from others in the same category, as most competitors use serif fonts.
Logo Concept
