Alma is a barbecue restaurant that offers take-away and table services. It also functions as a delicatessen, selling regional products from a premium brand.
The objective for this visual identity was to create something that was easily memorable, so it was decided to create the logo with the first letter of the barbecue restaurant's name and modify it to make it distinct and memorable. The typeface chosen was Agenda due to its informal and eye-catching character, which is very suitable for this business. The colours chosen were scarlet red and white. This shade of red was chosen because of how distinct it is and because it alludes to grilling.
Logo
